洞见机遇
赢领未来
宏
Overview of any government movements affecting end consumers and brands.
Local governments across China are rolling out incentives to attract international brands, competitions, artists and creators to debut their latest offerings in China. The aim? To fuel a wave of consumption upgrades across shopping, food, travel and entertainment.
Hainan, for example, plans to host 10 international competitions this year, such as Tour of Hainan 环海南岛国际公路自行车赛, International Pickleball Invitational 国际匹克球邀请赛 and CBBA Sports Model Competition 中国(海南)体育模特大奖赛, and launch new tax-free shopping promotions, all part of a push to grow its culture and tourism sector by over 20%.
Meanwhile, commercial districts like Beijing’s Wangfujing Avenue and Shanghai’s Nanjing Road have introduced "first launch" policies, including financial support for debuting brands, both internationally and domestically, in the city. Zhejiang has also set a clear target, attracting over 2,000 new brands and product debuts by 2027.
For the Chinese government, these initiatives are chiefly focused on stimulating consumption, but they also nicely strengthen “soft power” initiatives, showcasing China as a fertile ground for innovation on the world stage.
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