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China Playbook isn't just another newsletter; it's your strategic advantage to stay ahead in the Chinese market. Each month, you’ll receive highly curated insights and exclusive data right to your inbox, equipping you with the knowledge to navigate the complexities of the Chinese premium lifestyle market.
Why should you subscribe to the China Playbook?
Understand best practice in China as a foundation for your decision making in-market.
Subscribe to the China Playbook for strategic guidance that leverages:
Ecommerce data
Curated ecommerce data output from China’s leading marketplaces: Tmall, JD.com, Douyin
Thought leadership
Social listening
Distilled findings from our suite of social listening tools for Chinese platforms: Little Red Book, Douyin, WeChat and beyond
Human analysis
Human analysis from our in-house team of China strategists, planners and retail experts
Strategic resources
Carefully curated insights from China’s front line
Your premium subscription includes:
As a member, you’ll unlock unlimited access to data, actionable insights and strategic takeaways you won’t find anywhere else:
China Macro
Economy, Government, Society - An overview of any government movements affecting end consumers and brands.
Trend Tracker
Consumer & Social Insights - An in-depth look at the latest consumption trends, social media movements, and cultural shifts.
New Global Entrants
Highlighting exciting global brands and concepts that have entered/innovated and are making waves in the industry.
Global Game-Changers
Exploring groundbreaking marketing strategies from global brands that capture consumer attention and drive industry trends.
Chinese Innovators
Showcasing the most exciting campaigns from Chinese brands that redefine the market and resonate with local consumers.
Ecommerce Insights
Platform Strategies & Success - Deep dive into ecommerce performance, interpreting platform strategies and highlighting winning brands and products.
China Entertainment
A look at pop culture, music, film & TV, celebrity, and arts in China.
Video Opinion
Industry Voices - Featuring an interview series—either from the Hot Pot China team, network, client representatives, partners, or consumers.
Stay ahead, stay informed
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Don't miss out on the insights that could power your next move in the Chinese market.
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Subscription FAQs
Can't find what you're looking for? Send us an email: nihao@hotpotchina.com
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Each month, you'll receive a newsletter with all the latest headlines, broken down by the eight core parts of each China Playbook edition:
- China Macro
- Trend Tracker
- New Global Entrants
- Global Game-Changers
- Chinese Innovators
- Ecommerce Insights
- China Entertainment
- Video Opinion
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