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China Playbook isn't just another newsletter; it's your strategic advantage to stay ahead in the Chinese market. Each month, you’ll receive highly curated insights and exclusive data right to your inbox, equipping you with the knowledge to navigate the complexities of the Chinese premium lifestyle market.

Why should you subscribe to the China Playbook?


Understand best practice in China as a foundation for your decision making in-market.

Subscribe to the China Playbook for strategic guidance that leverages:

Ecommerce data

Curated ecommerce data output from China’s leading marketplaces: Tmall, JD.com, Douyin

Thought leadership

Opinion videos and commentary from industry and sector-specific leaders

Social listening

Distilled findings from our suite of social listening tools for Chinese platforms: Little Red Book, Douyin, WeChat and beyond

Human analysis

Human analysis from our in-house team of China strategists, planners and retail experts

Strategic resources

Downloadable charts and resources to drop directly into your next presentation

Carefully curated insights from China’s front line

Your premium subscription includes:

As a member, you’ll unlock unlimited access to data, actionable insights and strategic takeaways you won’t find anywhere else:

China Macro

Economy, Government, Society - An overview of any government movements affecting end consumers and brands.

Trend Tracker

Consumer & Social Insights - An in-depth look at the latest consumption trends, social media movements, and cultural shifts.

New Global Entrants

Highlighting exciting global brands and concepts that have entered/innovated and are making waves in the industry.

Global Game-Changers

Exploring groundbreaking marketing strategies from global brands that capture consumer attention and drive industry trends.

Chinese Innovators

Showcasing the most exciting campaigns from Chinese brands that redefine the market and resonate with local consumers.

Ecommerce Insights

Platform Strategies & Success - Deep dive into ecommerce performance, interpreting platform strategies and highlighting winning brands and products.

China Entertainment

A look at pop culture, music, film & TV, celebrity, and arts in China.

Video Opinion

Industry Voices - Featuring an interview series—either from the Hot Pot China team, network, client representatives, partners, or consumers.

Stay ahead, stay informed

Subscribe to China Playbook

Don't miss out on the insights that could power your next move in the Chinese market.

Subscribers can access all previous newsletter editions. 

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Billed annually until cancelled

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Subscription FAQs

Can't find what you're looking for? Send us an email: nihao@hotpotchina.com

Just want the headlines?

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Each month, you'll receive a newsletter with all the latest headlines, broken down by the eight core parts of each China Playbook edition:

  • China Macro
  • Trend Tracker
  • New Global Entrants
  • Global Game-Changers
  • Chinese Innovators
  • Ecommerce Insights
  • China Entertainment
  • Video Opinion

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