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July edition宏
Overview of any government movements affecting end consumers and brands.
China has approved 16 new cross-border ecommerce pilot zones, including locations such as Hainan Island, Qinhuangdao, Dandong, Chuzhou, Kaifeng and the Bortala Mongol Autonomous Prefecture.
These zones offer tax incentives, streamlined customs procedures and simplified logistics and import processes — measures aimed at reducing operational costs and increasing efficiency for ecommerce businesses engaged in international trade. The move supports China’s broader strategy to strengthen its digital economy and global trade capabilities.
China launched its first ecommerce pilot zone in Hangzhou in 2015. Since then, more than 100 zones have been established nationwide. Guangdong Province leads with 21 zones, followed by Shandong Province with 16.
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