洞见机遇
赢领未来

January edition

Winter Economy | Cartier Exhibition | Toy Craze

January edition

Jump to section

Next up

February edition

China Macro: Economy, Government, Society

宏

Overview of any government movements affecting end consumers and brands.

Boosting the Winter Economy: Sports, Culture and Infrastructure

The Chinese government is leveraging the winter economy as a key driver for growth, encouraging both leisure and professional winter activities while promoting winter sports culture. 

China aims for the winter economy to reach RMB 1.2 trillion ($166.93 billion) by 2027 and RMB 1.5 trillion by 2030. This goal ensures that winter consumption becomes a pivotal factor in expanding domestic demand.

winter economy rednote xiaohongshu little red book
Little Red Book Winter Campaign
Social media platforms like Little Red Book also play a role, with snow-related hashtags and campaigns driving engagement. Giveaways and promotions are further incentivising users to share winter activity content, amplifying the seasonal buzz.
insights-logo-white

Login or Subscribe to continue reading

Subscribe to the China Playbook for a monthly dose of fact-driven information from China, broken down and explained by thought leaders here at Hot Pot China. As a member, you’ll unlock unlimited access to data, actionable insights and strategic takeaways you won’t find anywhere else.

Subscribe to the China Playbook Login