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March edition宏
Overview of any government movements affecting end consumers and brands.
China has introduced initiatives to enhance its “silver economy”, including the development of diverse and tailored financial products and infrastructure to cater to the older population.
The government also plans to support related startups with funding and facilitate their path to going public.
This move reflects China's proactive approach to addressing its ageing population challenge. While the country encourages the younger generation to have more children, it is also focusing on empowering older citizens to stay healthy and independent as a complementary solution to this demographic shift.
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