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April edition宏
Overview of any government movements affecting end consumers and brands.
China is set to establish a network of high-quality outdoor sports destinations and supporting infrastructure by 2027, aiming to drive industry growth, boost regional economies and promote national fitness levels.
The strategy leverages regional advantages to tailor sports offerings: ice and snow sports will be prioritised in North China, where colder climates extend the snow season; East and South China, with their rivers and coastlines, will focus on water activities; and the mountainous landscapes of the Northwest and Southwest will support activities like rock climbing, canyoning and rafting.
Beyond sports facilities, the plan includes comprehensive infrastructure improvements—enhanced public transport, parking, restrooms, changing rooms, medical centres, professional coaching, insurance services and the expansion of competitive events such as tournaments and championships.
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