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December edition

Cosmetics Sector Transformation | Video Podcasts | Nike Campaign

December edition

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China Macro: Economy, Government, Society

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Overview of any government movements affecting end consumers and brands.

OPINION: China's Cosmetics Sector Poised for Transformation

The National Medical Products Administration in China has unveiled new proposals aimed at advancing the domestic cosmetics industry.

Key elements of these regulatory changes include:

  • Fostering innovation: Streamlining the registration and approval processes for new cosmetic products to actively encourage creativity.
  • Attracting international launches: Facilitating the entry of new global cosmetic products into the Chinese market by waiving the requirement for free sales certificates.
  • Targeting the "Silver Economy": Promoting R&D efforts for products specifically designed for the older generation.
  • Enhancing consumer transparency: Mandating the digitalisation and personalisation of product labelling and packaging to provide customers with easier access to detailed information.
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