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January edition

Burberry China Strategy | Reducing Consumption Restrictions | Dessert Tasting Party

January edition

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China Macro: Economy, Government, Society

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Overview of any government movements affecting end consumers and brands.

OPINION: Reducing Consumption Restrictions to Boost Domestic Demand

A central focus of this year's Central Economic Work Conference, which was held on 10 and 11 December, is the reduction of restrictions within the consumption field to further boost consumption. 

The measures will vary by region, with Chongqing focusing on secondhand cars and medical services, while Hainan prioritises general consumer goods and service consumption. Promoting tourism and sports tournaments is also on the agenda.

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